“Creativity is NOT a Commodity!”
- Rory Bolen
BIO
Rory W. Bolen
Creative Director:
Copywriter • Project Manager • Producer
Creativity is NOT a Commodity!™ My words, ideas, and creative artwork have gotten millions of views and listens worldwide. From Print, TV, Radio, and Online to Times Square billboards to full-page New York Times to a Dominos Super Bowl ad to influence a Prime Minister election victory in Canada. I've been lucky enough to win several industry awards(19) and helped sell to the masses in almost every product/service category possible.
Have plenty of Fortune 500 experience including ghost creative with NDAs for clients/brands and agencies but I'm most proud of my work and results for smaller brands and medium-sized underdog companies chasing and overtaking the market leader. I'd rather outsmart than outspend the competition.
• 15 plus years of award-winning, innovative, strategic, creative experience
• Orchestrated creative projects and campaigns to consumer and B2B markets for Fortune 500 clients: ABC News, Home Depot, Cap'n Crunch, Gatorade, Domino's Pizza, ESPN, Huffington Post, Pizza Hut, Moviefone, Craftsman, TechCrunch, Quaker Oats, Warner Media-AOL-Verizon, National Restaurant Association, etc.
• Built in-house creative department - video production departments from scratch
• Engineered and launched small-to-mid-sized ad agencies in Chicago/Phoenix/Los Angeles
• Pioneered the industry's first creative crowdsourcing agency in the world, and the business model later forged the industry-famous Victors and Spoils agency
• Developed a diverse background with senior-level responsibilities that included: Account/Project Management, Agency Creative Direction, Product-Focused Branded Entertainment, Copywriting, TV/Radio Broadcast/Video Production, Product Management, Traditional and Digital Ad Campaigns, Product Naming, Store Branding, New Product Launch, Package Design Brand/Store Brand, New and Restaged Websites, Sales Promotions, Social Media Campaigns, Trade-Show Marketing, and Special Event Coordination
Specialty Markets:
Strategic Creative - Brand Entertainment for Food-Tech Delivery, Start-Up Consulting, Youth Marketing, Sports Marketing, Franchise Restaurant Marketing, Convention and Tourism, Bank-Mortgage Markets, Blue-Collar Consumers and Fearless Underdog Brands.
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CREATIVE
NAMING-LOGO
A new start-up duck boat tours. RB - Naming, creative direction and design.
A logo design, label and packaging design for a brand new product launch for Sazerac's spirit portfolio.
A new start-up social connecting regional airplane website. RB - naming, tagline, and creative direction
A logo for an ad campaign for Ontario Canada and our client SkyPower. It was launched as a social influence for a solar power initiative and helped win a political election. RB - naming, tagline and creative direction
A new start-up launched by a local bank. RB - tagline and creative direction
A logo re-stage. RB - creative direction
A new logo. RB - creative direction
Home Depot's in-store product line - package design. RB - creative direction
CONNECT
RORY W. BOLEN
CREATIVE DIRECTOR
Copywriter • Project Manager • Producer
RoryBolen@gmail.com (312) 479-0179